How can Social Media enhance Business-to-Business Marketing Operations

Abstract

Nowadays the social media channels represent a path for effective promoting and advertising for organisations or individuals, that is why a great digital marketing strategy for a company compounds social media channels for the Business-to-Business side. For this study, the collecting data was done through qualitative research method. Primary and secondary data sources were used for this thesis. As a primary source, interviews were conducted with two business partners of Company X, and one with the marketing manager. Secondary data was collected by using personal experience of the author during his internship at the case company, electronic document sources and books. Several theoretical aspects are presented by the author in the Theoretical Framework part of the study such as what is digital marketing, Business-to-Business digital marketing and ideal social media channels that Company X should focus on in order to expand its Business-to-Business practices. Results for the study were presented, and a S.W.O.T. analysis was used in order to showcase external and internal factors of Company X when it comes to social media operations marketing. Suggestions for further research were given, as well as an elaborated action plan for the Case company.