Promotion of Esports University
Avgeropoulos, Ilias (2022)
2022
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2022062619129
https://urn.fi/URN:NBN:fi:amk-2022062619129
Tiivistelmä
In a society defined by consistent advancements of technology, ecosystems such as the one of education and esports, have their values, as well as meaning redefined. Ultimately, with the impact of COVID19 pandemic in the lives of billions of people, the industries of esports and education were accordingly adjusted to continue under a new reality.
To adhere to the new reality, the ideology behind Esports University was materialized. Capitalizing upon the efficiencies of a mixed research methodology, the purpose of this thesis was to promote Esports University towards a global audience in the industry of esports education. As numerous theoretical foundations were analyzed, implementation of interviews, questionnaires and secondary research provided vital information on ESU’s capabilities, as well as KAMK’s promotional footprint. Additionally, a set of analytical sequences, targeted at Esports University and the market of esports education, helped validate the primary output of the thesis, being a marketing plan.
As the marketing plan offered recommendations and platform specific tactics, its aim was to satisfy the predetermined “SMART” objectives of the brand regarding its digital presence on Social Media platforms. Finally, the author of the thesis will further evaluate the marketing mix of Esports University and amend it to match the desired audience’s speculated expectations.
To adhere to the new reality, the ideology behind Esports University was materialized. Capitalizing upon the efficiencies of a mixed research methodology, the purpose of this thesis was to promote Esports University towards a global audience in the industry of esports education. As numerous theoretical foundations were analyzed, implementation of interviews, questionnaires and secondary research provided vital information on ESU’s capabilities, as well as KAMK’s promotional footprint. Additionally, a set of analytical sequences, targeted at Esports University and the market of esports education, helped validate the primary output of the thesis, being a marketing plan.
As the marketing plan offered recommendations and platform specific tactics, its aim was to satisfy the predetermined “SMART” objectives of the brand regarding its digital presence on Social Media platforms. Finally, the author of the thesis will further evaluate the marketing mix of Esports University and amend it to match the desired audience’s speculated expectations.