The importance of digital marketing to customers behaviour in tourism and hospitality during and post COVID19
Nguyen, Uyen (2022)
2022
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2022072019286
https://urn.fi/URN:NBN:fi:amk-2022072019286
Tiivistelmä
Due to the pandemic crisis, digital marketing became a trend that most of every business had to work on to gain the best performance for their business. The primary purpose of this research was to find out about the role of digital marketing in customer behaviour in Tourism and Hospitality during and after COVID19.
With two parts going along together, theoretical and empirical parts are given the full views of the practice of digital marketing and the reality of how restaurant owners applied to their business through in-depth interviews. The qualitative research method had been applied as the main method of this report which allows participants to give open answers about what they had been through and changed to adapt to the new situation of digital marketing.
The study confirmed the importance of digital marketing toward customer behaviour during and after COVID-19. Without digital marketing, it would be a hard situation for every business to attract their potential customer due to safety and restriction. In the “new normal” life, investing in digital marketing is an important way to build a brand for customers.
With two parts going along together, theoretical and empirical parts are given the full views of the practice of digital marketing and the reality of how restaurant owners applied to their business through in-depth interviews. The qualitative research method had been applied as the main method of this report which allows participants to give open answers about what they had been through and changed to adapt to the new situation of digital marketing.
The study confirmed the importance of digital marketing toward customer behaviour during and after COVID-19. Without digital marketing, it would be a hard situation for every business to attract their potential customer due to safety and restriction. In the “new normal” life, investing in digital marketing is an important way to build a brand for customers.