Entering the Finnish car market : case: VinFast electric cars

Abstract

Electric vehicles are a technology that will replace traditional internal combustion engine vehicles. It reduces the amount of carbon dioxide released into the atmosphere. BEV batteries are one of the batteries that vehicle manufacturers are focusing on increasing output in their vehicle lines at an unprecedented rate due to changing consumer values and stringent emissions requirements. of regulatory bodies.

Vinfast is one of the big companies in the auto industry in Vietnam - not only serving domestic customers and serves foreign markets such as the US. Therefore, this study aims to survey the Finnish market, and to see if Finland would be a potential market for Vinfast to enter.

The quantitative and qualitative were two vital research methods, which are carried out in this thesis. The potential of this concept has been further explored with data analytics, macro, industry and concept levels. Based on the results of various analyzes, a conceptual analysis was performed using the tools such as Swot, Pestel, and 5 Forces.

This study shows that Finland is a country with a lot of potential when it comes to electric vehicle market. Although there are many difficulties Vinfast faces when entering the new international market, Vinfast always makes a good impression on consumers and other brands in the market.