Local Customer Market Increase for Linnala Restaurant in November 2013 – February 2014 : Case: Vietnamese Tết Pop-up Restaurant on 1 February 2014
Ha, Anh; Dinh , Xuan (2014)
Ha, Anh
Dinh , Xuan
Saimaan ammattikorkeakoulu
2014
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201405198458
https://urn.fi/URN:NBN:fi:amk-201405198458
Tiivistelmä
The purpose of the thesis was to increase local customer market for Linnala
Restaurant. To achieve this objective, firstly local customers’ expectations were
studied in Imatra region then a creative international cuisine event, Vietnamese
Tết pop-up restaurant day, was organized. The work was commissioned by
Ravintola Linnala and Saimaa University of Applied Sciences.
Data for customers’ expectations were collected by surveys and semiinterviews
carried out at Linnala Restaurant. The customers were asked to
evaluate the restaurant’s food quality and serving style, and to recommend for
improvement. Moreover, the information to organize Tết pop-up restaurant day
was gathered from literature, newspapers and Internet.
The Vietnamese Tết pop-up restaurant held on 1 February 2014 was successful
in achieving the thesis’s purpose. There were around 150 customers, and
based on survey analysis, half of them came to the restaurant for the first time.
Furthermore, customers gave positive feedback on food quality, and
atmosphere. There were many suggestions to organize more such theme
events.
Regarding documentation, a video and a photo book were done to capture Tết
pop-up restaurant day. Please follow links below for your reference.
• Video: http://www.youtube.com/watch?v=gxji9RYp8ts
• Photo book: http://media.saimia.fi/refs/vietnamtet_photobook.pdf
Restaurant. To achieve this objective, firstly local customers’ expectations were
studied in Imatra region then a creative international cuisine event, Vietnamese
Tết pop-up restaurant day, was organized. The work was commissioned by
Ravintola Linnala and Saimaa University of Applied Sciences.
Data for customers’ expectations were collected by surveys and semiinterviews
carried out at Linnala Restaurant. The customers were asked to
evaluate the restaurant’s food quality and serving style, and to recommend for
improvement. Moreover, the information to organize Tết pop-up restaurant day
was gathered from literature, newspapers and Internet.
The Vietnamese Tết pop-up restaurant held on 1 February 2014 was successful
in achieving the thesis’s purpose. There were around 150 customers, and
based on survey analysis, half of them came to the restaurant for the first time.
Furthermore, customers gave positive feedback on food quality, and
atmosphere. There were many suggestions to organize more such theme
events.
Regarding documentation, a video and a photo book were done to capture Tết
pop-up restaurant day. Please follow links below for your reference.
• Video: http://www.youtube.com/watch?v=gxji9RYp8ts
• Photo book: http://media.saimia.fi/refs/vietnamtet_photobook.pdf