Rebranding of Tea Company’s visual identity and Packaging Design

Abstract

The thesis seeks to address the rebranding of a Chinese tea company’s visual ID and packaging design. This company wishes to transform its marketing strategy and expand its operations within the domestic retail market. This paper is written as a case study, it gives the reader an insight into the process of creating a brand, logo and packaging. This study revealed the factors that need to be considered for the design process. The outcomes of this project may be evaluated as successful ones since the client was satisfied with the results and also judging from the perspective of gained skills and experience.