A Service Concept for developing Corporate’s Entrepreneurship Thesis based on Foresight
Rakshit, Debarati (2022)
2022
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2022092020315
https://urn.fi/URN:NBN:fi:amk-2022092020315
Tiivistelmä
During my professional tenure as a Corporate Innovation Consultant, I had an in-depth exposure to the Innovation world. Most organisations have their innovation strategy as an ad-hoc portfolio of activities being launched without a coherent strategy. Most of these innovation strategies does not even account for the future; disruption needs blurring of current state in the market. The innovation department mostly prioritise initiatives around customer validation, needs, pain points, new technologies and rarely about what the future holds.
This development project and thesis is an opportunity to develop a conceptual consulting framework to facilitate corporates developing their entrepreneurship (/Innovation) thesis based on futures thinking (boosting dynamic capabilities).
Rigorous literature review in Corporate Entrepreneurship, Dynamic Capabilities, Strategic Foresight and Futures Thinking - that lead to formation of the initial conceptual framework. Later this was challenged through the empirical research phase.
The empirical research process adopted is the double Diamond method grounded in Constructive Research Methodology. The process evolves through Problem Refinement and Solution Creation. The choice of Research has not been tied to a particular organisation and environment as it would limit in understanding how corporates generally operate within their objectives of Corporate Entrepreneurship. To study a phenomenon more generally, it required to have an in-depth interview with informants belonging to various kind of organisation, bringing in their diverse point of views.
The research information was analysed and coded into strategic themes, which informed the design principles. Design principles challenged the initial conceptual framework and allowed to create a more versatile conceptual consulting framework to facilitate corporates developing their entrepreneurship thesis based on Futures Thinking.
This development project and thesis is an opportunity to develop a conceptual consulting framework to facilitate corporates developing their entrepreneurship (/Innovation) thesis based on futures thinking (boosting dynamic capabilities).
Rigorous literature review in Corporate Entrepreneurship, Dynamic Capabilities, Strategic Foresight and Futures Thinking - that lead to formation of the initial conceptual framework. Later this was challenged through the empirical research phase.
The empirical research process adopted is the double Diamond method grounded in Constructive Research Methodology. The process evolves through Problem Refinement and Solution Creation. The choice of Research has not been tied to a particular organisation and environment as it would limit in understanding how corporates generally operate within their objectives of Corporate Entrepreneurship. To study a phenomenon more generally, it required to have an in-depth interview with informants belonging to various kind of organisation, bringing in their diverse point of views.
The research information was analysed and coded into strategic themes, which informed the design principles. Design principles challenged the initial conceptual framework and allowed to create a more versatile conceptual consulting framework to facilitate corporates developing their entrepreneurship thesis based on Futures Thinking.