Nokia Arena Event Application — A Case Study of Nokia Corporation
Airaksinen, Vertti; Hyrri, Marko; Kannisto, Rasmus; Nieminen, Vesa (2022)
2022
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2022110321897
https://urn.fi/URN:NBN:fi:amk-2022110321897
Tiivistelmä
The intention of this thesis was to create a mobile application prototype for Nokia Corporation to use during events in the Nokia Arena. Major features are food and merchandise delivery and a navigation system inside the Nokia Arena. The goal of the application is to add value for event goers, while taking into consideration accessibility and to create a new platform for Nokia to highlight the latest emerging wireless technologies.
The functional part of the thesis was created with the Design Sprint method. Major functions and design choices of the prototype were based on our data gathering from potential users, as well as comparison of existing products in adjacent fields. Data gathering questionnaire focused on the reasons behind people downloading and using event specific applications, and the interview on what a user would value the most in an event application.
The prototype helped to visually show the features of the application in the interview and in the pitching event with Nokia representatives and gather insight and comments from the interviewee for the direction further development might pursue. The prototype was also well received by customer’s representatives at the end of the week long Design Sprint.
Based on the research and prototyping done, there is potential for end users, but hesitancy to adopt any products that do not offer tangible benefits is great. Therefore future products must go through rigorous user experience development process in every step of the way to ensure success, and must have enough backing of business partners that can offer those benefits to the end users.
The functional part of the thesis was created with the Design Sprint method. Major functions and design choices of the prototype were based on our data gathering from potential users, as well as comparison of existing products in adjacent fields. Data gathering questionnaire focused on the reasons behind people downloading and using event specific applications, and the interview on what a user would value the most in an event application.
The prototype helped to visually show the features of the application in the interview and in the pitching event with Nokia representatives and gather insight and comments from the interviewee for the direction further development might pursue. The prototype was also well received by customer’s representatives at the end of the week long Design Sprint.
Based on the research and prototyping done, there is potential for end users, but hesitancy to adopt any products that do not offer tangible benefits is great. Therefore future products must go through rigorous user experience development process in every step of the way to ensure success, and must have enough backing of business partners that can offer those benefits to the end users.