Customer satisfaction : Asian Paints Limited
Kushwaha, Rekha (2021)
Kushwaha, Rekha
2021
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2022110422003
https://urn.fi/URN:NBN:fi:amk-2022110422003
Tiivistelmä
The major aim of the study was to explore customer satisfaction of the products of Asian Paints in Narayangarh city. Asian Paints is one of the largest companies selling paints in Asia. The objective of this research was to explore satisfaction applying the qualitative research method. Measuring customer satisfaction and loyalty was highlighted in this study along with factors influencing customer satisfaction and customer loyalty.
Furthermore, this thesis introduced the customer expectation on Asian Paints. Data for this study was collected using primary as well as secondary sources. For primary sources an online interview was conducted with final customers of Asian paints.
In conclusion, the market research suggested that the satisfied customers were loyal customers. It also reflected that satisfied customers works as promoters of brand. The result of the data analysis was presented, and recommendations were made to the commissioner.
Furthermore, this thesis introduced the customer expectation on Asian Paints. Data for this study was collected using primary as well as secondary sources. For primary sources an online interview was conducted with final customers of Asian paints.
In conclusion, the market research suggested that the satisfied customers were loyal customers. It also reflected that satisfied customers works as promoters of brand. The result of the data analysis was presented, and recommendations were made to the commissioner.