Comparison between Indian ad Finnish rural markets
Okeyo, Vincent (2019)
2019
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2022112123302
https://urn.fi/URN:NBN:fi:amk-2022112123302
Tiivistelmä
To achieve organizational goals in rural marketing to meet the expectations of consumer demands on various products and services in a market, the following activities should be adopted: promotion, distribution and pricing. One can find a plan of action designed to achieve a long-term or overall aim which relates to this fast-growing area of rural marketing.
The aim of this thesis was to give ideas and comprehension of the reasons of customer habits in society, mainly in rural markets. This was to get an understanding, knowledge and interpretation all marketing activities despite in which rural market was under study. The marketers will be able to use this thesis to learn how to relate to rural marketing by finding a plan of action designed to meet the goals in a given rural market.
The research of this pragmatic study was based on an interview and information from questionnaires conducted on rural manufacturing and supplying companies in Ostrobothnia area of Western Finland. The research of this thesis has been carried out by utilizing qualitative research method, which has helped the researcher to become oriented to the range and complication of customer activities and concerns in rural markets.
A proper business plan serves as a map of marketing which is used by marketers to establish the points along the route, indicating why each is important and how it has been best reached. The plan came from mission and values to justification, strategies, tactics, actions, and achieved results. This last must establish what constitutes success and has been measured both quantitatively and qualitatively. The research outcome has shown that retailers compete by selling unique goods and services which are not available on other rural markets. People choose to shop at specialty stores for a unique experience.
The aim of this thesis was to give ideas and comprehension of the reasons of customer habits in society, mainly in rural markets. This was to get an understanding, knowledge and interpretation all marketing activities despite in which rural market was under study. The marketers will be able to use this thesis to learn how to relate to rural marketing by finding a plan of action designed to meet the goals in a given rural market.
The research of this pragmatic study was based on an interview and information from questionnaires conducted on rural manufacturing and supplying companies in Ostrobothnia area of Western Finland. The research of this thesis has been carried out by utilizing qualitative research method, which has helped the researcher to become oriented to the range and complication of customer activities and concerns in rural markets.
A proper business plan serves as a map of marketing which is used by marketers to establish the points along the route, indicating why each is important and how it has been best reached. The plan came from mission and values to justification, strategies, tactics, actions, and achieved results. This last must establish what constitutes success and has been measured both quantitatively and qualitatively. The research outcome has shown that retailers compete by selling unique goods and services which are not available on other rural markets. People choose to shop at specialty stores for a unique experience.