Creating a New Experience of Livestream and Augmented Reality: a Case Study of Nokia Corporation
Hoffrén, Cecilia; Hoffrén, Juha; Holopainen, Joona; Paakkala, Rauli; Saavalainen, Alisa (2022)
Avaa tiedosto
Pitchi - Creating a New Experience of Livestream and Augmented Reality
Lataukset:
2022
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2022112524051
https://urn.fi/URN:NBN:fi:amk-2022112524051
Tiivistelmä
In this thesis, a service concept of the Next Generation Arena Experience for the Nokia Corporation was created as a part of Laurea’s Design Sprint workshop. The Concept focuses on the new experiences offered remotely in a different platform and with included augmented reality experiences locally in the arena and at home. The project aimed to provide a concept to Nokia’s customers, that they could offer to their consumers remotely or on-site.
Nokia corporation has been developing a giga-speed network that can simultaneously upload vast amounts of data. That enables them to give a new experience for customers visiting Nokia Arena and possibilities to stream for home users new stunning experiences. Nowadays and in the future, streaming data or video-on-demand is one of the viable solutions to offer more multichannel experience in homes and locally. Offering consumers, a new experience with more content will allow Nokia’s customers to achieve more benefits with the new incoming technology.
The main concept of this service was to give home users a platform where there is a possibility to buy, for example, VIP packets for ongoing events in the arena. The second concept of this service is an augmented reality experience that users can use at home or locally in arenas. The knowledge base for this thesis was gathered using literary and online sources, like technology needed for service, benchmarking, customer profiles, and analysis. Customer insight into the process was collected by using a survey which helped to clarify the produced concept. Service design methods, like customer profiles, benchmarking, and analysis were also used during the process.
As a result, a prototype of the concept was created. With this prototype, Nokia has the possibility with their technology to offer Nokia’s customers a concept that they can use in their products and marketing. The main concept of this service is to give home users a platform where they can buy VIP packets with new experiences for ongoing events in the arena. The second concept of service is an augmented reality experience that users can use at home or locally in arenas.
Nokia corporation has been developing a giga-speed network that can simultaneously upload vast amounts of data. That enables them to give a new experience for customers visiting Nokia Arena and possibilities to stream for home users new stunning experiences. Nowadays and in the future, streaming data or video-on-demand is one of the viable solutions to offer more multichannel experience in homes and locally. Offering consumers, a new experience with more content will allow Nokia’s customers to achieve more benefits with the new incoming technology.
The main concept of this service was to give home users a platform where there is a possibility to buy, for example, VIP packets for ongoing events in the arena. The second concept of this service is an augmented reality experience that users can use at home or locally in arenas. The knowledge base for this thesis was gathered using literary and online sources, like technology needed for service, benchmarking, customer profiles, and analysis. Customer insight into the process was collected by using a survey which helped to clarify the produced concept. Service design methods, like customer profiles, benchmarking, and analysis were also used during the process.
As a result, a prototype of the concept was created. With this prototype, Nokia has the possibility with their technology to offer Nokia’s customers a concept that they can use in their products and marketing. The main concept of this service is to give home users a platform where they can buy VIP packets with new experiences for ongoing events in the arena. The second concept of service is an augmented reality experience that users can use at home or locally in arenas.