Artificial intelligence: AI in fashion and beauty e-commerce : Zara, Sephora
Dang, Duong (2022)
2022
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2022112524103
https://urn.fi/URN:NBN:fi:amk-2022112524103
Tiivistelmä
Online social networks and global communication are flourishing, and this has a significant impact on the prospective growth of e-commerce. Due to the pandemic's strong e-commerce expansion as well as the constantly changing client demands, businesses now use artificial intelligence to assist in boosting productivity and cutting costs. The goal of the thesis is to expand knowledge of artificial intelligence and investigate how AI has contributed to the evolution of fashion and beauty e-commerce. The purpose of the study is to prove that AI is one of the world's greatest potential for the future.
The theoretical segment presented the basis for artificial intelligence and e-commerce. Additionally, the author discusses categorization and evaluation AI. AI was also investigated from an economic standpoint, with a greater emphasis on fashion and beauty e-commerce and current and future customer behaviour with AI based e-commerce.
The empirical part of the research employs both qualitative and quantitative approaches. Case company analysis and a survey were employed as data collection techniques.
The outcome suggests that using artificial intelligence technologies into e-commerce for fashion and beauty is effective. AI improves the company's operations significantly and attracts clients, whose prospects are also enhanced. In addition, AI has a big potential for other industries as well.
The theoretical segment presented the basis for artificial intelligence and e-commerce. Additionally, the author discusses categorization and evaluation AI. AI was also investigated from an economic standpoint, with a greater emphasis on fashion and beauty e-commerce and current and future customer behaviour with AI based e-commerce.
The empirical part of the research employs both qualitative and quantitative approaches. Case company analysis and a survey were employed as data collection techniques.
The outcome suggests that using artificial intelligence technologies into e-commerce for fashion and beauty is effective. AI improves the company's operations significantly and attracts clients, whose prospects are also enhanced. In addition, AI has a big potential for other industries as well.