Elements of travel vlogs that impact LAB University of Applied Sciences student’s travel destinations choice
Tran, Khue; Tran, Ngan (2022)
Tran, Khue
Tran, Ngan
2022
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2022120125734
https://urn.fi/URN:NBN:fi:amk-2022120125734
Tiivistelmä
Tourism on a global scale has seen dramatic changes as a result of the fourth industrial revolution and digital advancements. These new advances have altered numerous elements, including the operating platform and the way tourists are seen. Tourists’ consumption decisions are influenced by their information finding through travel-related information channels prior to a trip. Travel vlogs have become a popular tool among Internet users, particularly young people as a means of providing them with travel information.
The primary purpose of this thesis is to determine whether the characteristics of travel vlogs influence the destination choices of LAB University of Applied Sciences students. The thesis contains both theoretical and empirical components. To advance this thesis, the theoretical section comprises selected aspects from the literature review. During the theoretical section, three key elements were identified. The thesis's main research data is obtained via a Google form survey with open-ended questions.
The findings of this study indicate that content elements such as novelty, authenticity, comprehensibility, and influencer/vlogger factors influence the satisfaction of watching travel vlogs, consequently influencing LAB students' travel decisions. The most influential of these elements on LAB students is the Content. The technical aspects of travel vlogs have minor impact on the student's enjoyment of viewing, and so do not influence their destination selection.
The primary purpose of this thesis is to determine whether the characteristics of travel vlogs influence the destination choices of LAB University of Applied Sciences students. The thesis contains both theoretical and empirical components. To advance this thesis, the theoretical section comprises selected aspects from the literature review. During the theoretical section, three key elements were identified. The thesis's main research data is obtained via a Google form survey with open-ended questions.
The findings of this study indicate that content elements such as novelty, authenticity, comprehensibility, and influencer/vlogger factors influence the satisfaction of watching travel vlogs, consequently influencing LAB students' travel decisions. The most influential of these elements on LAB students is the Content. The technical aspects of travel vlogs have minor impact on the student's enjoyment of viewing, and so do not influence their destination selection.