The role and impact of information communication technology in developing marketing activities in small enterprises
Berbache, Khalil (2022)
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2022120125401
https://urn.fi/URN:NBN:fi:amk-2022120125401
Tiivistelmä
Enterprises are constantly developing in a changing and dynamic environment, one of the main reasons is the widespread of information and communication technology in every aspect. The impact of digital transformation on organizations has been obvious in terms of how they perform their several activities such as management, production, finance, accounting, human resources, and marketing activities.
Marketing is among the organization's activities that have changed drastically with the implementation of information and communication technology. Marketing has shifted from its traditional forms to digital or electronic forms through several applications, such as social media marketing.
This study is focused on showing the role and impact of adopting information and communication technology in enterprises marketing activities, especially small ones for the sake of better exposure and promotion of their products, and services and eventually more sales and profits.
Marketing is among the organization's activities that have changed drastically with the implementation of information and communication technology. Marketing has shifted from its traditional forms to digital or electronic forms through several applications, such as social media marketing.
This study is focused on showing the role and impact of adopting information and communication technology in enterprises marketing activities, especially small ones for the sake of better exposure and promotion of their products, and services and eventually more sales and profits.