Implementing inbound marketing for a coliving company : Allihoop

Abstract

This thesis project was commissioned by a coliving company based in Stockholm, Allihoop. The purpose of the thesis is to understand how to successfully implement inbound marketing as part of their marketing efforts, of which the primary goal is to gain more sales leads. The primary research question behind this thesis is how can Allihoop successfully begin implementing inbound marketing into their customer acquisition efforts.

The knowledge base of this thesis provides background information about inbound marketing and elements of a successful inbound marketing campaign. The knowledge base also identifies various ideas that Allihoop could consider implementing into their marketing strategy to attract more people to join one of their coliving spaces. Case studies are also included to show how businesses across various industries have successfully implemented inbound marketing into their customer acquisition efforts, including coliving companies who are currently utilizing inbound marketing.

A survey was distributed to current Allihoop residents to gather information on what the inbound marketing strategy should be focused on. The results from the survey provided actionable ideas that Allihoop can immediately implement into their inbound marketing efforts.

A clear framework of how Allihoop should begin implementing their inbound marketing efforts is provided in chapter 6.4.