Influencer marketing on luxury tourism
Borup, Sebastian; Laitiainen, Nina (2022)
2022
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2022112924802
https://urn.fi/URN:NBN:fi:amk-2022112924802
Tiivistelmä
The commissioning company for the thesis is Cerviisi Oy. The idea concerns the business of the subsidiary Nordic Vibes, tourism services. Nordic Vibes conducts its business in Finland but is aimed at the international market.
The thesis aims to determine what benefit influencer marketing has for the client company in its initial phase. The research was carried out as a qualitative interview study guided by questions About influencer marketing in the international field. In the interviews, they wanted to get information about the interviewees' experiences, perspectives and opinions related to the subjects. It is discussed in more detail in the knowledge base of the thesis strategy, critical areas related to internationalisation, and related concepts.
The thesis aims to determine what benefit influencer marketing has for the client company in its initial phase. The research was carried out as a qualitative interview study guided by questions About influencer marketing in the international field. In the interviews, they wanted to get information about the interviewees' experiences, perspectives and opinions related to the subjects. It is discussed in more detail in the knowledge base of the thesis strategy, critical areas related to internationalisation, and related concepts.