How to Attract New Customers. Case: La Fiaba
Petrovskaya, Daria (2014)
Saimaan ammattikorkeakoulu
2014
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2014060411762
https://urn.fi/URN:NBN:fi:amk-2014060411762
Tiivistelmä
The purpose of the study was to help a case company La Fiaba to attract new customers from the market of Russia. The main idea was to study the case company’s customer service to Russian customers and to get deeper understanding of the marketing.
Data for this study were collected by using the qualitative research method. The information was gathered from the literature, articles, Internet sources, and by interviewing. The interviews were based on the questionnaire. The theoretical framework in this thesis aimed to the study the main elements of marketing communication and customer relationships marketing.
The final result of this thesis was positive. Based on the findings there was made a conclusion with recommendations for the case company La Fiaba. The result of this study can be used by the company to make an advertising plan for attracting new customers.
Data for this study were collected by using the qualitative research method. The information was gathered from the literature, articles, Internet sources, and by interviewing. The interviews were based on the questionnaire. The theoretical framework in this thesis aimed to the study the main elements of marketing communication and customer relationships marketing.
The final result of this thesis was positive. Based on the findings there was made a conclusion with recommendations for the case company La Fiaba. The result of this study can be used by the company to make an advertising plan for attracting new customers.