Business Model Product-Service System in the Context of Digitalization: Case Company X
Do, Chi (2022)
2022
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2022120827158
https://urn.fi/URN:NBN:fi:amk-2022120827158
Tiivistelmä
Digitalization has revolutionized the way companies operate, both in terms of the products they offer and the way they serve their customers. It has also made it possible for customers to receive information and services through various channels, including the internet, telephone, and mobile devices. In order to remain competitive in today’s economy, organizations must embrace digital transformation and find ways to optimize their product-service systems.
As digitalization continues to sweep through businesses, it is important for companies to keep up with the changes. This means embracing new technologies, optimizing processes, and increasing sales. In order to do all of this, it is necessary to have a well-developed product-service system. A good product-service system not only provides excellent customer service, but also keeps track of customers’ data so that they can be offered the best possible experience. The thesis aim to help the readers have basic knowledge of the business model product-service system and digitalization in the case company.
This thesis uses qualitative research as the main method of analysis and data collection. Semi-structured interviews were conducted to understand how the company is adapting and developing its business model. The result of the thesis is to help the readers understand background information on the research topic and to give more in-depth information on how the business model PSS is applied in reality by the case company. Based on key findings, businesses can consider using PSS as a tool to increase their competitiveness.
As digitalization continues to sweep through businesses, it is important for companies to keep up with the changes. This means embracing new technologies, optimizing processes, and increasing sales. In order to do all of this, it is necessary to have a well-developed product-service system. A good product-service system not only provides excellent customer service, but also keeps track of customers’ data so that they can be offered the best possible experience. The thesis aim to help the readers have basic knowledge of the business model product-service system and digitalization in the case company.
This thesis uses qualitative research as the main method of analysis and data collection. Semi-structured interviews were conducted to understand how the company is adapting and developing its business model. The result of the thesis is to help the readers understand background information on the research topic and to give more in-depth information on how the business model PSS is applied in reality by the case company. Based on key findings, businesses can consider using PSS as a tool to increase their competitiveness.