How to launch a successful informational product which will create value for society?
Dovbysh, Valeria (2022)
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2022120927610
https://urn.fi/URN:NBN:fi:amk-2022120927610
Tiivistelmä
The primary purpose of the research was to analyze and understand informational business and its products – the particular qualities and what value such products can bring to its customers and society as a whole. Moreover, the author wanted to discuss people’s motives for launching informational products and hear another side – customers and what drives them to purchase it. In addition, the author will highlight the key concepts that should be in a product for its successful launching.
The study is divided into two parts: theoretical research and empirical analysis. For the implementation first part, the author gathered academic data from books, articles, cases, and various online sources. The second parts include empirical research with a mixed-method approach. For the Qualitative part, the author has considered semi-structured interviews with people already in the informational business and has launched their informational products. As for the Quantitative part, the author decided to apply a modern version of the online survey approach within a social network (Instagram Stories poll).
As a result, readers of the thesis work can figure out what informational business is and how it works. Get a better understanding of informational products, how to work with them and even critical components for launching their product or service.
The study is divided into two parts: theoretical research and empirical analysis. For the implementation first part, the author gathered academic data from books, articles, cases, and various online sources. The second parts include empirical research with a mixed-method approach. For the Qualitative part, the author has considered semi-structured interviews with people already in the informational business and has launched their informational products. As for the Quantitative part, the author decided to apply a modern version of the online survey approach within a social network (Instagram Stories poll).
As a result, readers of the thesis work can figure out what informational business is and how it works. Get a better understanding of informational products, how to work with them and even critical components for launching their product or service.