Digital Marketing Strategy For A New Online Business
Obanla, Gbemisola Esther (2022)
2022
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2022121328451
https://urn.fi/URN:NBN:fi:amk-2022121328451
Tiivistelmä
The advent of the internet has created vast opportunities that have made it easy to start and scale a business. Right at the fingertips of every individual, the internet has made it possible to start a business through eCommerce and scale the business using digital marketing.
Digital marketing opportunities are not exclusive to small and medium-scale businesses or eCommerce alone; it is a marketing approach dominating all spheres and scales of business.
This thesis is a compilation of development work on digital marketing strategy for a small-scale online business. Digital marketing is a process by which the internet and other digital technologies are combined with traditional communication to achieve the organisation's marketing objectives. Digital marketing is built based on information about existing and potential customers to create a communication flow between customers and businesses.
The thesis researched the idea of marketing entities before defining how a digital marketing strategy and plan are used to develop a digital marketing plan for a new firm.
The core of the thesis was developing a digital marketing plan for a new business, and the development task aimed to support business and marketing decisions in the discharge of the business. The data was collected through interviews, observation, documents, and study.
The thematic analysis included benchmarking with the digital marketing plan of a business organisation with a similar business model.
The digital marketing plan includes Situation analysis, SWOT analysis, Objectives, Positioning, digital marketing breakdown and structure.
Digital marketing opportunities are not exclusive to small and medium-scale businesses or eCommerce alone; it is a marketing approach dominating all spheres and scales of business.
This thesis is a compilation of development work on digital marketing strategy for a small-scale online business. Digital marketing is a process by which the internet and other digital technologies are combined with traditional communication to achieve the organisation's marketing objectives. Digital marketing is built based on information about existing and potential customers to create a communication flow between customers and businesses.
The thesis researched the idea of marketing entities before defining how a digital marketing strategy and plan are used to develop a digital marketing plan for a new firm.
The core of the thesis was developing a digital marketing plan for a new business, and the development task aimed to support business and marketing decisions in the discharge of the business. The data was collected through interviews, observation, documents, and study.
The thematic analysis included benchmarking with the digital marketing plan of a business organisation with a similar business model.
The digital marketing plan includes Situation analysis, SWOT analysis, Objectives, Positioning, digital marketing breakdown and structure.