VR of the Future : a case study of Nokia corporation
Kalliomaa, Nea; Pikkupeura, Teemu; Neyai, Coby; Hintsala, Janika; Männistö, Mika (2022)
2022
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2022121328547
https://urn.fi/URN:NBN:fi:amk-2022121328547
Tiivistelmä
This thesis is done in collaboration with Nokia. The team was given a challenge to ideate a future arena experience, and to imagine how could the event industry change within a next three to ten years.
The thesis focuses on the future usage of virtual reality (VR) in event industry. Virtual reality can either aid to stimulate some real environment or it can create a completely imaginary environment using three-dimensional objects. It is a widely studied matter that is being used in multiple ways, and the thesis focuses on standards and theories needed to implement VR in the event industry.
The project for Nokia was done as a team that worked tightly together in a design sprint for a week. With the help of different design sprint tools like brainstorming and sparring, the team generated an idea of a way to use virtual reality glasses in an event industry as a completely new type of arena experience. The idea was to create events at the arena that feel like they are happening right in front of the audience even when they happen, for example, on the other side of the world, or are completely virtual, and to make seeing said events from home feel more interactive.
At the end of the week the team presented the idea for Nokia, with a conclusion that this type of event does not exist yet, and with an all-new concept Nokia could increase the number of customers and become a trendsetter for the future of the event industry.
The thesis focuses on the future usage of virtual reality (VR) in event industry. Virtual reality can either aid to stimulate some real environment or it can create a completely imaginary environment using three-dimensional objects. It is a widely studied matter that is being used in multiple ways, and the thesis focuses on standards and theories needed to implement VR in the event industry.
The project for Nokia was done as a team that worked tightly together in a design sprint for a week. With the help of different design sprint tools like brainstorming and sparring, the team generated an idea of a way to use virtual reality glasses in an event industry as a completely new type of arena experience. The idea was to create events at the arena that feel like they are happening right in front of the audience even when they happen, for example, on the other side of the world, or are completely virtual, and to make seeing said events from home feel more interactive.
At the end of the week the team presented the idea for Nokia, with a conclusion that this type of event does not exist yet, and with an all-new concept Nokia could increase the number of customers and become a trendsetter for the future of the event industry.