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Business plan Cafe Jasmine

Verkhovod, Daria (2022)

 
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Verkhovod_Daria_2022_12_15.pdf (1.152Mt)
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Verkhovod, Daria
2022
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2022121530098
Tiivistelmä
This thesis was written to aid the author in developing a business plan for a real business idea. The research has provided knowledge and concrete information about what a business plan is and how to construct one for a new company in Germany. It covers the aspects and milestones that a beginning entrepreneur should be aware of.
This thesis aims to help to create a cafe in the heart of Hоf, Germany. If it is important to write a business plan and research whether opening a cafe at this time in Germany, and in Hоf is a profitable idea. Further research will be conducted on cafe types and the café market of Finland and Germany. The thesis examines the legal issues involved in opening a new cafe.
It consists of an executive summary, a description, an analysis of the market and strategy, as well as an analysis of the competitors. Before launching a company in another country, it is critical to assess the general business environment.
A survey of potential clients was performed to learn about their consumption habits in the cafe business and their expectations of the services, as well as an interview with a representative of a legal organization. The study's main findings suggested that opening a cafe in Hof, Germany, may be a realistic and even profitable business venture. However, difficulties are to be predicted, especially given the size of the targeted region. Alternative plans, as well as periodic review of the implemented approaches, are critical in this aspect.
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