Internal Values Build-Up & Creating a Community as part of Employer Branding Transformation: Case Rightware Oy
Myllyvuono, Helmi Bozhena (2022)
2022
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2022121429920
https://urn.fi/URN:NBN:fi:amk-2022121429920
Tiivistelmä
The thesis commissioning party is a company called Rightware Oy (https://rightware.com/).
This thesis's wider picture aims to build a community feeling inside the company. In general, the objective is to determine the values of people working in the company and build the "family" feeling inside the company.
The biggest ambition of this written work is to trigger the transformational change that will be happening on all company levels regarding the understanding of the values as well as transforming the employer branding image.
The people's beliefs should strengthen what the company represents on the market. The company's image presents itself firmly only around its product; it wants to tell a story of the people behind it.
The work aims to transform and increase visibility from the employer branding point of view. The company wants to ensure that the translation of the core values following inside of the company should correspond to what the outside people should experience.
This thesis's wider picture aims to build a community feeling inside the company. In general, the objective is to determine the values of people working in the company and build the "family" feeling inside the company.
The biggest ambition of this written work is to trigger the transformational change that will be happening on all company levels regarding the understanding of the values as well as transforming the employer branding image.
The people's beliefs should strengthen what the company represents on the market. The company's image presents itself firmly only around its product; it wants to tell a story of the people behind it.
The work aims to transform and increase visibility from the employer branding point of view. The company wants to ensure that the translation of the core values following inside of the company should correspond to what the outside people should experience.