Application of digitalization and technology in developing digital marketing for the e-sports industry in Vietnam
Le, Duy Quang (2022)
2022
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2022121429861
https://urn.fi/URN:NBN:fi:amk-2022121429861
Tiivistelmä
The E-sports industry is being developed all over the world and has become one of the most iconic industries in many countries, and Vietnam is one of them. However, the perspective of e-sports in Vietnam could be more optimistic as E-sports is now considered a small market for significant investment and sponsorship. Therefore, this thesis focuses on using digital marketing technologies to deliver and acknowledge people about E-sports, which can help this industry develop more in the future.
This thesis applies quantitative research and presents a literature review. The primary data was collected through an online questionnaire to understand the perception of people about E-sports as well as the social media platform people are using. The result will help in the process of technology application described in the analysis part. The theory background section of the thesis also shows both E-sports and digital marketing aspects, which are used as secondary data to conduct the recommendations and solutions.
The questionnaire results show that Facebook, Tiktok, and Instagram are the central platforms on which we can operate the new technology application such as AI, Machine Learning and automation to improve the marketing campaign and will receive some success in a short period.
This thesis applies quantitative research and presents a literature review. The primary data was collected through an online questionnaire to understand the perception of people about E-sports as well as the social media platform people are using. The result will help in the process of technology application described in the analysis part. The theory background section of the thesis also shows both E-sports and digital marketing aspects, which are used as secondary data to conduct the recommendations and solutions.
The questionnaire results show that Facebook, Tiktok, and Instagram are the central platforms on which we can operate the new technology application such as AI, Machine Learning and automation to improve the marketing campaign and will receive some success in a short period.