Entry into Markets - KDH Design Inc.
Salonen, Jari (2022)
2022
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2022121931032
https://urn.fi/URN:NBN:fi:amk-2022121931032
Tiivistelmä
The aim of the thesis is to give an overview to a company, KDH Design Inc., on Finnish Defence Industry Markets and probabilities to company´s products to enter these markets. KDH Design is not familiar to Finnish nor European Union Defence Industry Markets. The company is interested in exploring new markets for its products and especially for its defence and security related products.
The Commissioner is KDH Design Inc. based in Taipei, Taiwan, where the head office is. The company has also activities in Melbourne, Australia, where the main research and development activities take place. KDH Design specializes in display technology and its innovations. Different applications where display technology is used are e.g., car windows, augmented reality glasses and motorcycle helmets.
Research is qualitative and research strategy is case study. The theoretical part is conducted as in a summarizing literature review based on existing data from entry into markets, Finnish Defence Industry Markets, and the Commissioner. The empirical part consists thematic interviews with subject matter experts and researchers’ reflections.
There is market potential for KDH Design´s products and innovations. Recommended market entry strategies are Partnering, Buying a company, and Piggybacking. There is need for a partner or suitable company in all entry strategies. Further research, analysis, calculations, and contacts are needed before final market entry decision. Defence industry markets are remunerating for next years and therefore prosperous markets to consider entering.
The Commissioner is KDH Design Inc. based in Taipei, Taiwan, where the head office is. The company has also activities in Melbourne, Australia, where the main research and development activities take place. KDH Design specializes in display technology and its innovations. Different applications where display technology is used are e.g., car windows, augmented reality glasses and motorcycle helmets.
Research is qualitative and research strategy is case study. The theoretical part is conducted as in a summarizing literature review based on existing data from entry into markets, Finnish Defence Industry Markets, and the Commissioner. The empirical part consists thematic interviews with subject matter experts and researchers’ reflections.
There is market potential for KDH Design´s products and innovations. Recommended market entry strategies are Partnering, Buying a company, and Piggybacking. There is need for a partner or suitable company in all entry strategies. Further research, analysis, calculations, and contacts are needed before final market entry decision. Defence industry markets are remunerating for next years and therefore prosperous markets to consider entering.