The covid-19 impacts on consumer behavior in restaurant industry
Le, Trinh (2022)
2022
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2022122731495
https://urn.fi/URN:NBN:fi:amk-2022122731495
Tiivistelmä
Because of the pandemic issue, consumer behavior has altered, and almost every business has had to concentrate on improving business performance. The primary goal of this study was to discover how customer behavior in tourism and hospitality changed during and after COVID-19.
With two elements that work in conjunction, theoretical and empirical parts provide comprehensive insights into how consumers behave and the reality of how restaurant owners apply necessary business strategies to improve customer satisfaction. The quantitative research approach was used as the primary method for the report, allowing participants to provide as many responses as possible regarding what people had been through and how they had altered to adjust to the new habits.
The study confirmed how customer behavior has changed and how company activities have altered to adopt a new consumer habit as a result of COVID-19. Due to safety and restriction, it would be difficult for any business to attract potential customers. In the "newer technological" existence, changes in consumer behavior have had a direct impact on how businesses manage their operations and the use of digital tools in the business operations.
With two elements that work in conjunction, theoretical and empirical parts provide comprehensive insights into how consumers behave and the reality of how restaurant owners apply necessary business strategies to improve customer satisfaction. The quantitative research approach was used as the primary method for the report, allowing participants to provide as many responses as possible regarding what people had been through and how they had altered to adjust to the new habits.
The study confirmed how customer behavior has changed and how company activities have altered to adopt a new consumer habit as a result of COVID-19. Due to safety and restriction, it would be difficult for any business to attract potential customers. In the "newer technological" existence, changes in consumer behavior have had a direct impact on how businesses manage their operations and the use of digital tools in the business operations.