Survey for creating an educational service at Vuokatti Sport
Levkina, Polina (2022)
2022
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2022122631467
https://urn.fi/URN:NBN:fi:amk-2022122631467
Tiivistelmä
This thesis was a research-based thesis. Its purpose was to create a survey to help a commissioning party to develop a service – a sport camp with educational services for Russian athletes from 11 to 18 years old. The commissioning party for the thesis was Vuokatti Sport - a versatile sports institute located in Sotkamo municipality in Finland. To guarantee the success of creating a new service for Russian athletes in Vuokatti, the project must be well considered, and the target group must be well researched and selected. Consequently, the thesis was commissioned.
The reason for creating a new service in Vuokatti Sport was a request received from parents of Russian athletes. This appeal for the creation of an educational program served as an idea to start planning a new service focused on Russian clients. The thesis became the initial stage of a new product development process.
The objective of the thesis was to explore wishes, needs and opportunities of the target group for the service proposed by Vuokatti Sport. It was obligatory to guarantee the need of an educational camp in Vuokatti among this specific target group before starting to plan the product. To support these goals, the aim of the thesis was to create a survey to ask potential clients about their opinion. Based on that research, the thesis then presents the results of a demand for the commissioning party. Theory was researched from multiple literature sources on the thesis topics. The theory includes concept definitions, survey, educational camp and product development process. The research itself was conducted by creating a questionnaire for Russian sport clubs. To further assist the project and the thesis process, qualitative and quantitative methods were utilised in the survey. As a result of the research preliminary needs of a sport camp at Vuokatti Sports Institute were identified. In consequence of the conducted survey, the questionnaire managed to formulate customers’ requests and wishes.
The reason for creating a new service in Vuokatti Sport was a request received from parents of Russian athletes. This appeal for the creation of an educational program served as an idea to start planning a new service focused on Russian clients. The thesis became the initial stage of a new product development process.
The objective of the thesis was to explore wishes, needs and opportunities of the target group for the service proposed by Vuokatti Sport. It was obligatory to guarantee the need of an educational camp in Vuokatti among this specific target group before starting to plan the product. To support these goals, the aim of the thesis was to create a survey to ask potential clients about their opinion. Based on that research, the thesis then presents the results of a demand for the commissioning party. Theory was researched from multiple literature sources on the thesis topics. The theory includes concept definitions, survey, educational camp and product development process. The research itself was conducted by creating a questionnaire for Russian sport clubs. To further assist the project and the thesis process, qualitative and quantitative methods were utilised in the survey. As a result of the research preliminary needs of a sport camp at Vuokatti Sports Institute were identified. In consequence of the conducted survey, the questionnaire managed to formulate customers’ requests and wishes.