A Business Plan for an Online Clothing Store
Ullah, Sana (2022)
2022
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2022122831646
https://urn.fi/URN:NBN:fi:amk-2022122831646
Tiivistelmä
The purpose of this thesis is to create a business plan for an online clothing store which will offer traditional and trendy ethnic cloths only for women. The business plan was created to have loyal customer base and to ensure financial success for its investor. The business will operate online from Espoo, Finland.
The theoretical framework of this business development project is based on business books and business plan workbook. This thesis explains importance and format of a business plan which also identified methods to be used in the business plan. The methods are SWOT analysis and Business Model Canvas.
This development project required information of current market which was collected through market observation. The observation analysis has been used in SWOT analysis and Business Model Canvas. The online business will provide customer profile to all customer which can help to gain customers personal preferences and emotional data to bring further service according to personalized needs of customer.
The theoretical framework of this business development project is based on business books and business plan workbook. This thesis explains importance and format of a business plan which also identified methods to be used in the business plan. The methods are SWOT analysis and Business Model Canvas.
This development project required information of current market which was collected through market observation. The observation analysis has been used in SWOT analysis and Business Model Canvas. The online business will provide customer profile to all customer which can help to gain customers personal preferences and emotional data to bring further service according to personalized needs of customer.