Practical methods of user involvement in the service innovation process based on user motivation : conducted in conjunction with the FUAS "Virtual Campus" E-learning project
Yang, Yaping (2014)
Lahden ammattikorkeakoulu
2014
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2014052810614
https://urn.fi/URN:NBN:fi:amk-2014052810614
Tiivistelmä
Currently, user involvement is adopted widely among companies and organizations. This is because the focus of designing and innovating services and products has shifted from design to the customer.
With respect to approaches to user involvement in the service innovation process, there are many, and these can be implemented based on the different situations of different companies it terms of developing products and services. This research seeks to explore practical methods of user involvement in the service innovation process based on user motivation and the general background of the project. The research question of this study is:
What methods of user involvement can be used or developed in order to effectively enhance the outcome of the service innovation process?
The study was conducted alongside the FUAS “Virtual Campus” project, and data describing the general background and user motivation was collected through semi-structured and in-depth interviews.
The results from this study show that the motivation of most users for participating in the service innovation and development process is related to the following aspects: knowledge enhancement through involvement, heterogeneous cooperation, improvement in ability, acceptance from the outside, and a joyful experience. The interview results were reflected in the literature review whereby the following methods can be used to effectively enhance the outcome of the service innovation process: Co-creation, Idea Generation, and the Design Game Method.
With respect to approaches to user involvement in the service innovation process, there are many, and these can be implemented based on the different situations of different companies it terms of developing products and services. This research seeks to explore practical methods of user involvement in the service innovation process based on user motivation and the general background of the project. The research question of this study is:
What methods of user involvement can be used or developed in order to effectively enhance the outcome of the service innovation process?
The study was conducted alongside the FUAS “Virtual Campus” project, and data describing the general background and user motivation was collected through semi-structured and in-depth interviews.
The results from this study show that the motivation of most users for participating in the service innovation and development process is related to the following aspects: knowledge enhancement through involvement, heterogeneous cooperation, improvement in ability, acceptance from the outside, and a joyful experience. The interview results were reflected in the literature review whereby the following methods can be used to effectively enhance the outcome of the service innovation process: Co-creation, Idea Generation, and the Design Game Method.