CMS website search engine optimization : case study: Europe-internship.com
Qiu, Ye (2014)
Lahden ammattikorkeakoulu
2014
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2014060211301
https://urn.fi/URN:NBN:fi:amk-2014060211301
Tiivistelmä
A content management system (CMS) is a platform to manage websites. CMS was first launched in the late 1990s. With the development of CMS platforms, more and more people are using them for their online businesses. As a part of online marketing, search engine optimization (SEO) plays an important role in online business.
The purpose of this thesis was to identify the key elements that can increase a CMS website’s SEO ranking. On-Page and Off-Page optimization techniques are illustrated in the literature review section of the thesis.
Qualitative research is the main research method, and quantitative research method is a supplemental method to analyze numeric data. The researcher collected data by observing the Europe-internship.com website. After that, the researcher used two analysis tools to analyze the data.
Based on the analysis and the literature review, the researcher found that the case company applied more techniques than the researcher assumed. Moreover, link building and keywords are the main factors that help the case company to increase its CMS website’s search engine ranking. However, companies should apply both On-Page and Off-Page SEO carefully, so that website might rank in the top of search engine results.
The purpose of this thesis was to identify the key elements that can increase a CMS website’s SEO ranking. On-Page and Off-Page optimization techniques are illustrated in the literature review section of the thesis.
Qualitative research is the main research method, and quantitative research method is a supplemental method to analyze numeric data. The researcher collected data by observing the Europe-internship.com website. After that, the researcher used two analysis tools to analyze the data.
Based on the analysis and the literature review, the researcher found that the case company applied more techniques than the researcher assumed. Moreover, link building and keywords are the main factors that help the case company to increase its CMS website’s search engine ranking. However, companies should apply both On-Page and Off-Page SEO carefully, so that website might rank in the top of search engine results.