How to enter the Finnish market : case: Beijing Guanghui Textile Co, Ltd
Xu, Tianyu (2014)
Lahden ammattikorkeakoulu
2014
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2014052910878
https://urn.fi/URN:NBN:fi:amk-2014052910878
Tiivistelmä
This thesis involves a professional yarn company from China who desires to enter Finland with its product. It is mainly about developing an entry plan for the company in selling water soluble yarn in Finland. Since the water soluble yarn is environmental friendly and it has many potential customers in Finland, it is necessary to make a research on this topic.
The main object is to find a suitable entry mode for the case company. Therefore, the author introduced internationalization and entry modes in the beginning. To find the factors influencing the choice of entry mode, PEST analysis and Porters’ Five Forces analysis methods were applied to analyze Finland and the Finnish yarn market. A SWOT analysis was done after the case company’s review.
Qualitative research method was applied in order to carry out the objective. Regarding the sources, the data was collected from the websites of authoritative organizations and electronic articles. Literature resources were collected from published and electronic books.
Concerning the findings, the author implied that the Finnish market is a stable market with a certain amount of customers and low risk, and then the author suggested four entry modes to the case company. Furthermore, an entry timeline was recommended at the end of the thesis.
The main object is to find a suitable entry mode for the case company. Therefore, the author introduced internationalization and entry modes in the beginning. To find the factors influencing the choice of entry mode, PEST analysis and Porters’ Five Forces analysis methods were applied to analyze Finland and the Finnish yarn market. A SWOT analysis was done after the case company’s review.
Qualitative research method was applied in order to carry out the objective. Regarding the sources, the data was collected from the websites of authoritative organizations and electronic articles. Literature resources were collected from published and electronic books.
Concerning the findings, the author implied that the Finnish market is a stable market with a certain amount of customers and low risk, and then the author suggested four entry modes to the case company. Furthermore, an entry timeline was recommended at the end of the thesis.