Marketing plan for Korean instant noodles. Case JK shop Helsinki
Kim, Yulki (2023)
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202303093252
https://urn.fi/URN:NBN:fi:amk-202303093252
Tiivistelmä
The purpose of this thesis is to develop a marketing plan to promote Korean instant noodles in Helsinki, which have recently become very popular in the world. The author has done an internship in marketing in an Asian market (JK shop) in Helsinki. The marketing is for time being mainly done through social media such as Facebook and Instagram as well as offline posts. The company would however need a more comprehensive marketing plan for the noodles.
This thesis has been written based on the author’s desk research, the results from social media marketing, and the results obtained by surveying customers who visited the Asian market. The author conducted quantitative research to write the thesis. This research was conducted online and offline by surveying 127 people living in Finland. The survey questions were created by applying the 7Ps marketing mix to the question through desk research. The key findings of the research were the amount of exposure of promotional posts to social media users or customers, a Finnish food culture that does not eat spicy food often, a chance for people to try spicy Korean instant noodles, finding out marketing methods for the elderly group, and how to make a proper marketing plan.
This thesis has been written based on the author’s desk research, the results from social media marketing, and the results obtained by surveying customers who visited the Asian market. The author conducted quantitative research to write the thesis. This research was conducted online and offline by surveying 127 people living in Finland. The survey questions were created by applying the 7Ps marketing mix to the question through desk research. The key findings of the research were the amount of exposure of promotional posts to social media users or customers, a Finnish food culture that does not eat spicy food often, a chance for people to try spicy Korean instant noodles, finding out marketing methods for the elderly group, and how to make a proper marketing plan.