Creating a business plan for an online store of proper nutrition
Le, Tkhan Zui (2023)
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202303274255
https://urn.fi/URN:NBN:fi:amk-202303274255
Tiivistelmä
Since coronavirus pandemic starting from 2019 and the self-isolation that followed it revealed the main problem of companies that are used to working offline. They were unable to quickly transform and start selling remotely. At the same time, after several months in self-isolation, millions of people have realized that buying on the Internet is convenient. The researcher evaluated the relevance of the thesis topic, conducted a preliminary market analysis, surveyed the potential customer segment, and developed based on all this a business plan for an online store of proper nutrition.
This thesis study represents detailed business plan for an online store of proper nutrition in Finland as well as a theoretical basis of business planning. The thesis can be considered as a guideline for establishing an online store of proper nutrition however each individual entrepreneur should study in depth independently aspects of his particular business case. The author conducted a literature review and used both quantitative and qualitative research methods to support his ideas. The first method helped to assess the value of the problem and the second one to understand the demand and wishes of the potential customers.
Creating your own business is a very serious and long-term work that requires a lot of effort and time from a novice entrepreneur. The process of managing a business pos-es many questions and challenges to entrepreneurs. However, by taking several main steps beforehand and carefully planning and preparing for the launch and growth of the business, an entrepreneur can set the foundation for a successful and profitable small business. These and other findings are also reflected in this thesis study.
This thesis study represents detailed business plan for an online store of proper nutrition in Finland as well as a theoretical basis of business planning. The thesis can be considered as a guideline for establishing an online store of proper nutrition however each individual entrepreneur should study in depth independently aspects of his particular business case. The author conducted a literature review and used both quantitative and qualitative research methods to support his ideas. The first method helped to assess the value of the problem and the second one to understand the demand and wishes of the potential customers.
Creating your own business is a very serious and long-term work that requires a lot of effort and time from a novice entrepreneur. The process of managing a business pos-es many questions and challenges to entrepreneurs. However, by taking several main steps beforehand and carefully planning and preparing for the launch and growth of the business, an entrepreneur can set the foundation for a successful and profitable small business. These and other findings are also reflected in this thesis study.