Development of a social media marketing plan : case company: Vendace Beauty
Muikku, Nea (2023)
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202303294342
https://urn.fi/URN:NBN:fi:amk-202303294342
Tiivistelmä
The purpose of the study was to create a functional social media marketing plan for the case company. The study was carried out in cooperation with the case company Vendace Beauty. The case company did not have a previous social media marketing plan. Besides the plan, the thesis examined what social media is and how the beauty company can utilize it on marketing.
The theoretical basis was formed by the theories of social media and social media marketing planning. The study used the SOSTAC® framework for creating the social media marketing plan. When creating the social media marketing plan the thesis focused on the beauty industry. Moreover, social media marketing had Instagram and Facebook perspectives. The study conducted one interview with the founder of Vendace Beauty. The purpose of the interview was to gain more knowledge about the case company’s social media situation and the owner's wishes for the plan.
The result of the thesis is a clear and practical social media marketing plan. The social media marketing plan follows step-by-step the SOSTAC® planning process. The plan has a comprehensive situation analysis which can be used for the next plan. In addition, the thesis gives instructions for the reader and other beauty companies on how to make a practical social media marketing plan.
The theoretical basis was formed by the theories of social media and social media marketing planning. The study used the SOSTAC® framework for creating the social media marketing plan. When creating the social media marketing plan the thesis focused on the beauty industry. Moreover, social media marketing had Instagram and Facebook perspectives. The study conducted one interview with the founder of Vendace Beauty. The purpose of the interview was to gain more knowledge about the case company’s social media situation and the owner's wishes for the plan.
The result of the thesis is a clear and practical social media marketing plan. The social media marketing plan follows step-by-step the SOSTAC® planning process. The plan has a comprehensive situation analysis which can be used for the next plan. In addition, the thesis gives instructions for the reader and other beauty companies on how to make a practical social media marketing plan.