E-commerce adoption in Bangladesh

Abstract

The aim of the thesis is to present the adaptation scenario of Bangladesh e-commerce industry’s digitalization happening rapidly. Bangladesh has great potentiality of e-commerce industry. The structure of the industry and the way people adopt all those changes arising from the e-commerce industry are described. In spite of significant development in the field of online commerce in Bangladesh, the market is still in its infant stages. Only four percent of consumers in the country do their shopping online; the rest rather visit shopping centres, markets, or traditional shops. As a direct consequence of this, e-commerce businesses have not yet achieved widespread acceptance. Because of the Corona virus outbreak, the country's e-commerce industry gained a lot of new customers.

In this thesis, both micro and macro environment are observed. Both primary and secondary sources were used to collect data. A SWOT analysis was used to find out the future of the industry on the basis of adaptation process. The thesis discovered that answer using structural methods of discovery; two separate frameworks were developed in the study: one for consumer factors and the other for organizational factors. This study contributes to a better understanding for managers of different firms about e-commerce adaptation and it is improvement.