Business Plan for Café ''Bulevaardi''
Eskelinen, Petra (2014)
Eskelinen, Petra
Kajaanin ammattikorkeakoulu
2014
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2014061012399
https://urn.fi/URN:NBN:fi:amk-2014061012399
Tiivistelmä
The purpose of this thesis was to plan a new café to Kajaani city center. The main idea was to make a business plan for it and research that is it a profitable idea to establish a café at this time in Kajaani. Additional research on different types of cafés in Finland and abroad was also done.
The thesis deals with business plan; what it consists of, what are the factors that make a good business plan. The thesis also deals with the law issues concerning establishing a new café. The thesis consists of actual planning of a café; décor, style and operational environment and assessment on biggest competitors.
Thesis shows that for the café to be able to succeed in Kajaani, it should have a wide target market and be able to appeal to a wide range of people with various kinds of products. The café should also have something that makes it different from the others since there are so many cafés in the area. The longer opening times are one factor that would set the café apart from the others and selling alcohol in the premises would also differentiate the café from most of the competitors.
The thesis deals with business plan; what it consists of, what are the factors that make a good business plan. The thesis also deals with the law issues concerning establishing a new café. The thesis consists of actual planning of a café; décor, style and operational environment and assessment on biggest competitors.
Thesis shows that for the café to be able to succeed in Kajaani, it should have a wide target market and be able to appeal to a wide range of people with various kinds of products. The café should also have something that makes it different from the others since there are so many cafés in the area. The longer opening times are one factor that would set the café apart from the others and selling alcohol in the premises would also differentiate the café from most of the competitors.