Artificial intelligence in e-commerce : progressive AI application as a solution to improve customer experience in the E-commerce industry
Nguyen, Linh (2023)
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202304266466
https://urn.fi/URN:NBN:fi:amk-202304266466
Tiivistelmä
The digital world is expanding at an unprecedented rate, and this has an immense influence on the potential growth of e-commerce. The ongoing pandemic has further propelled the expansion of e-commerce, along with ever-evolving customer demands and shopping habits, making it essential for businesses to employ artificial intelligence to enhance productivity.
The thesis aims to widen our understanding of artificial intelligence and explore how it has revolutionized the e-commerce landscape in improving customer experience problems. Ultimately, the study endeavours to establish that AI represents a significant opportunity for the future of our world.
The empirical research aspect of the thesis adopts a combination of qualitative and quantitative methods, utilizing a deductive research approach. The primary source of data collection was an online survey that was distributed to participants of varying age groups, via different digital platforms. Additionally, the study utilized secondary sources such as literature reviews, printed sources, books, and online sources, to supplement the data collected from the primary sources. The use of both primary and secondary sources allowed for a comprehensive and well-rounded analysis of the topic under investigation.
The study's results suggest that integrating AI technologies into e-commerce is a highly effective strategy. By leveraging AI, businesses can greatly enhance customer experience, attract new clientele, and improve their prospects. Additionally, the study underscores AI's potential to transform a wide range of industries, showcasing the significant role that AI is poised to play in shaping the future of various sectors
The thesis aims to widen our understanding of artificial intelligence and explore how it has revolutionized the e-commerce landscape in improving customer experience problems. Ultimately, the study endeavours to establish that AI represents a significant opportunity for the future of our world.
The empirical research aspect of the thesis adopts a combination of qualitative and quantitative methods, utilizing a deductive research approach. The primary source of data collection was an online survey that was distributed to participants of varying age groups, via different digital platforms. Additionally, the study utilized secondary sources such as literature reviews, printed sources, books, and online sources, to supplement the data collected from the primary sources. The use of both primary and secondary sources allowed for a comprehensive and well-rounded analysis of the topic under investigation.
The study's results suggest that integrating AI technologies into e-commerce is a highly effective strategy. By leveraging AI, businesses can greatly enhance customer experience, attract new clientele, and improve their prospects. Additionally, the study underscores AI's potential to transform a wide range of industries, showcasing the significant role that AI is poised to play in shaping the future of various sectors