Creating a Brand for a Startup: Case Pelikasvatus Kainuu Oy (Stars of the North)
Vääräniemi, Riikka (2023)
Vääräniemi, Riikka
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202305098790
https://urn.fi/URN:NBN:fi:amk-202305098790
Tiivistelmä
The thesis was commissioned by a local startup company called Pelikasvatus Kainuu Oy, a company that specializes in game education and afternoon hobby activities for children. The purpose of this thesis was to create credible and recognizable branding and brand guidelines for the company.
The study was based on theories around branding such as color theory, brand equity, and analysis of other successful brand guidelines. Additionally, it included creating a logo, color palette, and typography before the brand guidelines could be completed.
The result of the study is a comprehensive set of branding that successfully communicates the company’s values and personality to their target audience. The guidelines cover logo, color, and typography usage for future employees of the company. The study concludes that well-defined brand identity is essential for the success of any business and recommends continuous monitoring and adaptation of the brand guide-lines to keep abreast of the changing market trends.
The study was based on theories around branding such as color theory, brand equity, and analysis of other successful brand guidelines. Additionally, it included creating a logo, color palette, and typography before the brand guidelines could be completed.
The result of the study is a comprehensive set of branding that successfully communicates the company’s values and personality to their target audience. The guidelines cover logo, color, and typography usage for future employees of the company. The study concludes that well-defined brand identity is essential for the success of any business and recommends continuous monitoring and adaptation of the brand guide-lines to keep abreast of the changing market trends.