The Use of Authenticity and Stereotyping in Building the Image of a Destination
Bobek, Filip (2023)
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202305108953
https://urn.fi/URN:NBN:fi:amk-202305108953
Tiivistelmä
With tourism back on the rise after the Covid-19 pandemic, many places in the world are trying to establish themselves as a destination for tourism. A key part of their success relies on their branding and appeal to the tourists which mostly falls under the description of destination image.
This study focused on how destination image is created, maintained and interpreted by tourists through the concept of authenticity. It also establishes how the perception of authenticity can be potentially twisted into stereotypical associations and how much of a negative influence these have on their destinations. Finally, these findings were applied to the destination image of Slovakia and its position in developing an appealing destination image.
This study focused on how destination image is created, maintained and interpreted by tourists through the concept of authenticity. It also establishes how the perception of authenticity can be potentially twisted into stereotypical associations and how much of a negative influence these have on their destinations. Finally, these findings were applied to the destination image of Slovakia and its position in developing an appealing destination image.