Business Opportunities for International Organizations in The Nigerian Market: Case Study: Arbonaut Ltd

Abstract

This study assesses Arbonaut’s opportunities to enter and grow in the Nigerian market. It centers on practical approaches to reaching and communicating with prospective customers to generate leads for the organization. To achieve this, a critical evaluation of Nigeria’s business environment was done to create knowledge of the dynamics of the nation’s general and forestry business landscape, the challenges Arbonaut might experience and the opportunities that will make it thrive in the market. This research also explores the current situation of the regulatory, sociocultural and political elements that impact international firms' business operations in Nigeria.

This study's theoretical structure comprises various tools and techniques used in assessing the business environment, opportunities and evaluating the competitive nature of the environment.

Data for this research was gathered using qualitative and quantitative methods involving interviewing industry professionals and assessing secondary data to fully understand the distinctive features of the forestry market in Nigeria. The results suggest that Nigeria shows considerable growth prospects for Arbonaut Limited considering the substantial and fast-growing responsible forest resource management market in dire need of dependable and innovative forestry solutions.