Zara’s organization apparatus : what is the key behind Zara's fast fashion success?
Nguyen, Truc (2023)
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023051811620
https://urn.fi/URN:NBN:fi:amk-2023051811620
Tiivistelmä
The purpose of this thesis was to analyse Zara's Organizational Structure. Presenting the advantages that made Zara a successful lean supply chain in the fast fashion sector.
The thesis incorporated both experimental and theoretical research into its findings. The results indicated that vertical integration was beneficial because it allows managing multiple stages of an operational process. These phases included product design and development, manufacturing operations, logistics, and distribution channels. Organizational effectiveness began with a consistent sourcing strategy, the application of process modularization principles to product design and raw material purchasing. With the aim of ensuring production flexibility and overall supply chain responsiveness, all of this was seamlessly integrated and coordinated by a centralized infrastructure. Based on the results of the investigations, this thesis was going to give a general understanding of how good management planning, supply chain management, and strategic planning could be crucial to a company's success.
The thesis can provide specific analysis on the strengths as well as difficulties for changing consumer behavior after the pandemic and offer appropriate practical solutions. The information and statistics presented in this thesis can provide an overview of the flexible operation to which enterprises and individuals, who specifically are consulting about the fast fashion market and wishing to build a lean production cycle like Zara.
The thesis incorporated both experimental and theoretical research into its findings. The results indicated that vertical integration was beneficial because it allows managing multiple stages of an operational process. These phases included product design and development, manufacturing operations, logistics, and distribution channels. Organizational effectiveness began with a consistent sourcing strategy, the application of process modularization principles to product design and raw material purchasing. With the aim of ensuring production flexibility and overall supply chain responsiveness, all of this was seamlessly integrated and coordinated by a centralized infrastructure. Based on the results of the investigations, this thesis was going to give a general understanding of how good management planning, supply chain management, and strategic planning could be crucial to a company's success.
The thesis can provide specific analysis on the strengths as well as difficulties for changing consumer behavior after the pandemic and offer appropriate practical solutions. The information and statistics presented in this thesis can provide an overview of the flexible operation to which enterprises and individuals, who specifically are consulting about the fast fashion market and wishing to build a lean production cycle like Zara.