The business idea and a consumer market research of a new wedding planning website called PerfectDay
Ritakoski, Taru; Lindqvist, Hanna (2014)
Laurea-ammattikorkeakoulu
2014
Creative Commons Attribution-NoDerivs 1.0 Suomi
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2014060411729
https://urn.fi/URN:NBN:fi:amk-2014060411729
Tiivistelmä
The purpose of this thesis project was to conduct a consumer market research of a new wedding planning website with the working name of PerfectDay and to analyze the results thus providing information on the market, target groups and what features should be emphasized on the website.
The thesis includes theory on market research methods and especially quantitative research.
To conduct the consumer market research, a survey of 16 questions and a feedback possibility was conducted. The main aim of the survey was to find out if there was a market for www.perfecday.fi wedding planning website. The aim was also to find out the website’s target group, its demographic characteristics and what the target group’s wedding planning habits are.
Even though the sample size was smaller than was expected due to fewer responses to the survey than expected, clear demographic and behavioral stereotypes could be formed from analyzing the results.
Due to the results of the analysis it could be concluded that there is a strong consumer market for PerfectDay and specific target groups could be identified. The feedback of the new wedding website was overall positive and it suggests that the next steps could be; conducting a B2B market research, conducting a business plan, research possibilities of starting up a business and creating PerfectDay.
The thesis includes theory on market research methods and especially quantitative research.
To conduct the consumer market research, a survey of 16 questions and a feedback possibility was conducted. The main aim of the survey was to find out if there was a market for www.perfecday.fi wedding planning website. The aim was also to find out the website’s target group, its demographic characteristics and what the target group’s wedding planning habits are.
Even though the sample size was smaller than was expected due to fewer responses to the survey than expected, clear demographic and behavioral stereotypes could be formed from analyzing the results.
Due to the results of the analysis it could be concluded that there is a strong consumer market for PerfectDay and specific target groups could be identified. The feedback of the new wedding website was overall positive and it suggests that the next steps could be; conducting a B2B market research, conducting a business plan, research possibilities of starting up a business and creating PerfectDay.