Establishing a Digital Marketing Strategy for a Company
Vorobyova, Maria (2023)
Vorobyova, Maria
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023052614688
https://urn.fi/URN:NBN:fi:amk-2023052614688
Tiivistelmä
The main purpose of this study is to examine and characterize key digital marketing elements. The second goal is to establish a digital marketing strategy for a company. Digital marketing plays a significant role in the business development and growth of a company by bringing opportunities of exposure, increase in sales and traffic generation. It is highly important to analyze, define and apply digital marketing elements, platforms, and tactics to achieve business goals.
The theoretical part of this thesis describes digital marketing elements and their power while establishing a digital marketing strategy. Qualitative and desk research studies were conducted by gathering theory and data from the sources published online. All information was critically analyzed and used as a source for the establishment of a digital marketing strategy for a company.
This research concentrates on the essential components of digital marketing, analysing their importance and applicability in relation to a company's digital marketing strategy. On the other hand, the development phase seeks to formulate a comprehensive digital marketing strategy that can be adopted by any company.
The theoretical part of this thesis describes digital marketing elements and their power while establishing a digital marketing strategy. Qualitative and desk research studies were conducted by gathering theory and data from the sources published online. All information was critically analyzed and used as a source for the establishment of a digital marketing strategy for a company.
This research concentrates on the essential components of digital marketing, analysing their importance and applicability in relation to a company's digital marketing strategy. On the other hand, the development phase seeks to formulate a comprehensive digital marketing strategy that can be adopted by any company.
Kokoelmat
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