Developing Business Model Canvas based on market research results : case company X
Jokinen, Jarkko (2023)
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023053015762
https://urn.fi/URN:NBN:fi:amk-2023053015762
Tiivistelmä
The thesis aims to provide a business model canvas to the case company with the purpose of showing where they stand now and what actions need to be taken to im prove business by using their strengths. The need for the work has come from the case company management team. The literature review will give a wide aspect of the areas covered and they support created business model canvas. A wide range of de velopment recommendations are given, and they provide a comprehensive look at how the company should move its business in the future.
The thesis has succeeded to provide accomplished its goals. The author has used enough sources and literature to support the aims of the thesis. Company has now clear view of their business and a tool with recommendations to push their business forward. This thesis also offers an excellent opportunity for further research, as it would be beneficial to examine what phenoms and reasons affect buying decisions in the customer field.
The thesis has succeeded to provide accomplished its goals. The author has used enough sources and literature to support the aims of the thesis. Company has now clear view of their business and a tool with recommendations to push their business forward. This thesis also offers an excellent opportunity for further research, as it would be beneficial to examine what phenoms and reasons affect buying decisions in the customer field.