Establishing a wood pole treatment Plant in Ghana
Adaam, Isaac (2014)
Karelia-ammattikorkeakoulu (Pohjois-Karjalan ammattikorkeakoulu)
2014
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2014081913499
https://urn.fi/URN:NBN:fi:amk-2014081913499
Tiivistelmä
The main aim of this study is to assess the possibilities and practicalities of setting up a wood pole treatment plant in Ghana by Iivari Mononen Oy (commissioning company). The rising investment opportunities in Africa has attracted large foreign investments. In the power sector, demand for poles will continue to rise due to the low rate of electricity, wood supply gap, rising population and high rate of urbanisation. Ghana’s is used as a case study to unearth critical issues when establishing a treatment plant in sub-Sahara Africa.
The execution of this study comprised of telephone interviews with representatives of existing treatment plants in Ghana, staff of the Ghana Forestry Commission as well as analysis of secondary data. There were also discussions with staff of Iivari Mononen Oy in addition to the study of inter-nal company documents.
The outcome of the study is a strong indication of the need for Iivari Mononen Oy to boost sales and other activities that will earn a market share in the increasing power transmission and distribu-tion market in Africa. Entering the African market first with the company’s subsidiary Exsane Oy needs to be given a careful consideration. Operating in a distant continent and culture with such high investment requires a great amount of trust, precise and detailed market information. Corruption still remains a challenge that needs to be well managed. The need for preliminary actions is recommend-ed before entry.
The execution of this study comprised of telephone interviews with representatives of existing treatment plants in Ghana, staff of the Ghana Forestry Commission as well as analysis of secondary data. There were also discussions with staff of Iivari Mononen Oy in addition to the study of inter-nal company documents.
The outcome of the study is a strong indication of the need for Iivari Mononen Oy to boost sales and other activities that will earn a market share in the increasing power transmission and distribu-tion market in Africa. Entering the African market first with the company’s subsidiary Exsane Oy needs to be given a careful consideration. Operating in a distant continent and culture with such high investment requires a great amount of trust, precise and detailed market information. Corruption still remains a challenge that needs to be well managed. The need for preliminary actions is recommend-ed before entry.