Deconstructing layers of luxury, branding and cultural production : insights into the value of art, beauty & fashion

Abstract

This study aims to deconstruct the layers of luxury branding, and cultural production, with a particular focus on the interconnectivity between art, beauty, luxury and fashion. The difficulty in defining luxury will be examined, as well as tools for defining it. The construction of brands will also be explored, including definitions and frameworks used in the branding process. The cultural production section will cover pricing art and beauty, and the value of an image-maker. The section on non-conformity and conformity will analyse the concept of 'cool' and its characteristics. Interviews will be conducted to understand the alignment of art, branding, and commerce, and to provide conceptual tools and frameworks for understanding the interconnectivity between art, beauty, luxury, and fashion. Overall, this research aims to understand the interconnectivity between luxury, fashion, art, and beauty. The significance of this study lies in the exploration of this complex phenomenon and how various domains are interconnected. The findings will provide valuable tools and concepts for future research and practical applications.