Social Media Manager´s Work for the case restaurant in Bali
Järvinen, Helena (2023)
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023060220731
https://urn.fi/URN:NBN:fi:amk-2023060220731
Tiivistelmä
The objective of this diary-format thesis was to analyze the social media manager ́s work in the case company. The thesis studies the working methods and discloses the development targets. The thesis introduces the work tasks and the used platforms in social media. The development targets will be analysed by weekly reporting and weekly insights. The comissioner of the thesis is a Greek restaurant located in Indonesia, Bali.
The thesis is written in diary format during ten weeks ́ journaling. The thesis introduces the current state of work and the existing social media strategy. The stakeholders of the company have been introduced and their meanings analysed for the social media manager ́s work. The thesis includes an analysis of the author ́s own skills and development targets considering the requirements of the work. Important communication skills have also been viewed with some practical examples.
For every week there is a chosen theme related to work. The chosen source material supports the weekly themes. The themes in the thesis are e.g. the introduction of weekly tasks, introduction of platforms, time management, content creation and customer engagement. One main theme is also supervision of work of an intern.
As a result of the thesis the social media manager ́s work in the commissioner company was examined. With the analyzis of the work, some improvements to the tasks and working methods have been introduced. The final thesis works as a report of work effectiveness for the commissioner. The thesis can also be used as a guide for future social media managers in the commissioner company.
The thesis is written in diary format during ten weeks ́ journaling. The thesis introduces the current state of work and the existing social media strategy. The stakeholders of the company have been introduced and their meanings analysed for the social media manager ́s work. The thesis includes an analysis of the author ́s own skills and development targets considering the requirements of the work. Important communication skills have also been viewed with some practical examples.
For every week there is a chosen theme related to work. The chosen source material supports the weekly themes. The themes in the thesis are e.g. the introduction of weekly tasks, introduction of platforms, time management, content creation and customer engagement. One main theme is also supervision of work of an intern.
As a result of the thesis the social media manager ́s work in the commissioner company was examined. With the analyzis of the work, some improvements to the tasks and working methods have been introduced. The final thesis works as a report of work effectiveness for the commissioner. The thesis can also be used as a guide for future social media managers in the commissioner company.