F-Commerce: An Empirical Study to Assess the Cost-Effectiveness of Agro-Based SME Business and Consumer Satisfaction in Bangladesh
Kamruzzaman, Mohammad (2023)
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023060421109
https://urn.fi/URN:NBN:fi:amk-2023060421109
Tiivistelmä
This study aimed to determine if F-commerce is cost-effective for agro-based SME companies in Bangladesh and how it affects customer satisfaction. Through thematic analysis of interviews with agro-based SME business owners as well as customers who use F-commerce, the study found significant trends connected to the adoption and challenges of F-commerce, cost-effectiveness and efficiency, the safety and quality of products, marketing strategies, and customer involvement, changes in customer behaviour and business modification, and the future of the agro-based industry in Bangladesh.
The results show that F-commerce is a viable and affordable sales channel for agro-based SME companies in Bangladesh. However, to be adopted and used successfully, businesses must deal with several problems and invest in a reliable and easy-to-use delivery system. How happy consumers are with F-commerce rests on things like the products' quality, safety, and reliability of the delivery system.
Agro-based small and medium-sized enterprises (SMEs) in Bangladesh should improve their website development, payment method integration, and logistics management. They should also give clear information about where their products come from and how they are made, offer deals and discounts for larger quantities, and invest in an easy-to-use and reliable delivery system to make their customers happier and more loyal. The study shows the importance of knowing what consumers want and expect when creating and putting F-commerce strategies in Bangladesh's agro-based SME sector.
The results show that F-commerce is a viable and affordable sales channel for agro-based SME companies in Bangladesh. However, to be adopted and used successfully, businesses must deal with several problems and invest in a reliable and easy-to-use delivery system. How happy consumers are with F-commerce rests on things like the products' quality, safety, and reliability of the delivery system.
Agro-based small and medium-sized enterprises (SMEs) in Bangladesh should improve their website development, payment method integration, and logistics management. They should also give clear information about where their products come from and how they are made, offer deals and discounts for larger quantities, and invest in an easy-to-use and reliable delivery system to make their customers happier and more loyal. The study shows the importance of knowing what consumers want and expect when creating and putting F-commerce strategies in Bangladesh's agro-based SME sector.