Market Analysis For Company X
Launonen, Ville (2023)
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023060320954
https://urn.fi/URN:NBN:fi:amk-2023060320954
Tiivistelmä
The aim of this study was to research and analyze the possibility of a market expansion to the Netherlands for a machinery rental business Company X. To further analyze the market and scope the competition and environment in the new market, a market research study was necessary. The main goal of this thesis was to get an answer if
expansion would be possible or profitable. The study analyzes the market environment and the competition present in the market.
The data for the study was mostly obtained through secondary online sources. The main tools used in this thesis were PEST and SWOT analyses and a marketing mix. The study contains a marketing plan as well as an estimated cost structure of this type of market expansion.
The results of the study indicated that a market expansion would be a possibility for
Company X, with some further research of the market environment. The results showed that a foreign market has to be analyzed more before expanding, although at first it looked very promising. The study offers a base for the research company to create a more advanced market analysis if the market expansion progresses further.
expansion would be possible or profitable. The study analyzes the market environment and the competition present in the market.
The data for the study was mostly obtained through secondary online sources. The main tools used in this thesis were PEST and SWOT analyses and a marketing mix. The study contains a marketing plan as well as an estimated cost structure of this type of market expansion.
The results of the study indicated that a market expansion would be a possibility for
Company X, with some further research of the market environment. The results showed that a foreign market has to be analyzed more before expanding, although at first it looked very promising. The study offers a base for the research company to create a more advanced market analysis if the market expansion progresses further.