Marketing development for wear protection products
Luoma, Markus (2023)
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023060722356
https://urn.fi/URN:NBN:fi:amk-2023060722356
Tiivistelmä
In modern times, people use various metals in their daily lives that are usually processed from ore extracted from the ground. The extraction and processing of ore require efficient operation with the protection of mining equipment against wear being a crucial aspect.
Mining companies use wear protection products to improve the usability of critical equipment. The field of wear liner products has several players, which creates competition. In this wear protection business, marketing plays a crucial role, and it's essential to differentiate positively in the market from other competitors. The thesis aimed to analyse the business and discuss important principles for creating for further actions in marketing strategy.
Marketing strategy is vital to any business, and the wear liner industry is no exception. It involves developing a clear roadmap to promote products, reach target customers, and gain a competitive edge. Companies with a small market share face unique challenges when entering the wear liner business in this competitive market.
Mining companies use wear protection products to improve the usability of critical equipment. The field of wear liner products has several players, which creates competition. In this wear protection business, marketing plays a crucial role, and it's essential to differentiate positively in the market from other competitors. The thesis aimed to analyse the business and discuss important principles for creating for further actions in marketing strategy.
Marketing strategy is vital to any business, and the wear liner industry is no exception. It involves developing a clear roadmap to promote products, reach target customers, and gain a competitive edge. Companies with a small market share face unique challenges when entering the wear liner business in this competitive market.